Advanced click fraud protection with defensive web analytics
Rated 4.5 on G2
Uncover every detail of every visit, nothing missed
Hitprobe captures comprehensive data on all your website visitors, integrating directly with ad platforms to give you near perfect tracking accuracy.
Connect ad accounts
Imports your campaign data to show you the origin of every paid click.
Easy install
Our lightweight JavaScript tag works with all platforms, doesn't need a developer to install, and won't slow your site down.
Track every click
Improve tracking accuracy for paid clicks using our Google certified click tracker. Automatically configured for you.
Google certified tracker
See what other analytics can't (or won't) show you
Hitprobe delivers comprehensive traffic intelligence through extensive and unique datapoints, including digital fingerprinting, IP & network analysis, and risk detection.
Captures everything
Comprehensive data for every click, including a unique device fingerprint.
Fingerprint
IP & network
Ad click ID
Real browser
Timezone
Custom events
Risk intelligence
Assigns a risk level to each session and detects threats, such as bots, suspicious devices, repeat visits, and more.
Device and network
Behavior & patterns
Evasion techniques
Advanced repeat visit detection
Measure engagement
Separates the good from the bad. Go further than a simple "bounced" metric to truly see how engaged visitors are.
Simple tools to see the big picture, and the finer details
Hitprobe’s simple one-page analytics gives you the big picture without the need for complex custom dashboards. Much easier to use than Google Analytics.
Real-time analytics
Includes real-time visitor data, trend indicators, and one-click drilldown into any dimension.
Individual session data
Switch from analytics into individual user journeys (sessions) for deeper inspection.
Interaction timeline
Find related sessions
Flexible filtering
Pinpoint any traffic segment with flexible filters and save it as a view for easy access. Share these views with your team too.
Automatically exclude click fraud and unwanted traffic
Stop wasted ad spend — our advanced click fraud protection automatically filters out unwanted traffic with advanced multi-layer click fraud exclusion.
Google Ads
Google, YouTube
Meta Ads
Facebook, Instagram
Microsoft Ads
Bing, Yahoo, AOL
UTM source
More configurable
Your exclusions, your rules. Hitprobe provides the most configurable click fraud protection on the market.
Predefined or custom click fraud rules
Exclude click fraud across ad networks
Audience exclusion
Unwanted visits are instantly added to automatically created exclusion audiences, which are then applied to your ad campaigns.
Exclude unwanted visitors from seeing more ads, and helps to refine targeting.
Exclude IPs
We add unwanted IPs and networks to Google Ads exclusion lists within seconds.
Stops your ad budget being wasted and allows you to focus on quality clicks, not fraud.
Screen traffic sources
Keep bad referrer traffic out of your campaigns. Hitprobe flags and blocks low-quality referrer domains directly in Google Ads.
Automate key workflows like email alerts, webhook triggers to other systems, and the generation of regular exports, all based on the traffic segments you choose.
Alerts to your inbox
Receive email alerts for any traffic or website event, sent directly to you or your entire team.
Automate workflows
Connect to your favorite tools with webhooks, for instant alerts and automated workflows.
Flexible exports
Download a CSV for any saved view whenever you need it, or schedule exports on a daily, weekly, or monthly basis.
“After using it for 1 week our traffic improved and it solved our bot problem. I also like that it creates exclusion audiences on its own. Its easy to use, and their customer support is very responsive.”
Marlon B.
VP of Growth and Strategy
“The detailed analytics make it simple to spot suspicious activity, and I’ve seen a significant improvement in how my ad budget is utilised. Overall, it’s a solid tool for protecting campaigns and monitoring site traffic.”
Verified user
Information technology and services
“I had to jump through so many hoops when I used other click fraud software previously but this was so easy to get set up and the dashboard is amazing.”
Joe G.
Managing Director
“Simple to navigate UI / UX, quick and simple onboarding, helpful customer support and good details in the analytics.”
Tom L.
Project Manager
“Hitprobe provides us with incredibly detailed session analytics, making it easy for us to track ad clicks and user behaviour well beyond what Google or Meta allow us with their inbuilt tools.”
Verified user
Marketing and advertising
Defensive analytics that actually helps you to protect your site
Any business
Simple, powerful analytics that also protects you.
Advertisers
Saves your ad budget by excluding invalid clicks.
Ecommerce
Identify real customers, fight back against fraud.
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