Next-generation click fraud protection

Click fraud is where PPC ad budgets are wasted through fraudulent, accidental, or malicious clicks. Hitprobe's click fraud software detects and prevents wasted clicks, saving money and improving ROI.
Get started for free
Google Ads
Search / Display / P Max
Meta Ads
All formats
Any other
Tagged source
Screenshot of Hitprobe's analytics feature

Prevent your ad budgets being drained by bots, competitors, and invalid traffic

Immediate savings

Focus your ad spend on real, potential customers

Advanced detection

Deep device fingerprinting & profiling

Improved campaign ROI

Cleaner conversion data & improved performance

24/7 click fraud prevention

Automated real-time blocking around the clock

Google, Meta, & more

Works with Google, Meta, and any tagged source

Actionable insights

Useful analytics and scheduled reporting

From startup, to growth, to enterprise

We offer scalable pricing plans that align with your usage and growth. There's even a free plan to help you get started.
See pricing
Arrow Right Icon

Cutting-edge detection

Hitprobe's device fingerprinting technology analyzes 100s of datapoints for every click. Reliably detect repeat visits despite IP changes, VPNs, or other evasion techniques.
Click fraud detection
Arrow Right Icon

Multi-layer blocking

Some tools will only block IP addresses. Hitprobe blocks IP addresses and networks in real-time, but also blocks devices (audience exclusion) and bad referrer domains too.
Click fraud blocking
Arrow Right Icon

Protect every click

Connect to Google Ads and Meta for proactive, advanced fraud prevention.
Hitprobe can uniquely profile any other paid traffic or referral sources too. Make sure every click is genuine.
Marketing channels
Arrow Right Icon

Tag Manager ready

The Hitprobe agent is easy to deploy with or without Google Tag Manager (GTM). If you do use GTM, Hitprobe will fire off events that you can easily hook other tags into.
Read the docs
Arrow Right Icon

Uncover insights, optimize campaigns

With intuitive charts and real-time data, you can quickly identify patterns, trends, and potential threats that might be draining your budget. Drill down and segment to see it from any angle.
Analytics & reporting
Arrow Right Icon

Hitprobe for agencies

Protect as many sites as you need (independently), and easily switch between account and site-level analytics and reporting.
For agencies
Arrow Right Icon

No-nonsense, modern click fraud software for every website

Start for free
Arrow Right Icon

UK-based team

Our team is fully UK-based and provides 100% human, honest, and timely support for every single user.

Modern and fast UI

Experience a UI that's as smart as it is simple. Embrace click fraud software that works with you, not against you.

Control in your hands

We'll make sensible default choices for you when you start, and you can take full control of settings if you need.

Get things done

Experience click fraud software designed with your productivity in mind. Our UI combines speed, simplicity, and efficiency to help you get things done, quickly.

Get to the detail

Hitprobe simplifies the complex, bringing you a seamless experience where all your information is at your fingertips — precisely where you want it, exactly when you need it.

Make it work for you

You're always in control of how you detect, respond, and prevent threats. If our sensible defaults don't work for you, it's easy to change things.

How Hitprobe works

Stops all types of click fraud

Bots & click farms

Automated software programs that click on ads

Competitor clicks

Stop click fraud from repeat clicks by competitors

Accidental clicks

Clicks made inadvertently by users

Publisher fraud

Publishers or websites that generate useless clicks

Scrapers and scripts

Unwanted clicks as a side-effect of web scraping

Friendly clicks

Customers using paid ads to navigate back to you

Real-time protection, easy setup, actionable insights

Make smarter decisions, optimize your campaigns, and protect your budget — using the most advanced click fraud prevention software.