Deeper Insights, Faster Action

Advanced click fraud protection with defensive web analytics
Rated 4.5 on G2
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Uncover every detail of every visit, nothing missed

Hitprobe captures comprehensive data on all your website visitors, integrating directly with ad platforms to give you near perfect tracking accuracy.

Connect ad accounts

Imports your campaign data to show you the origin of every paid click.
Google Search, Display, Video, Shopping & Performance Max. Meta Facebook & Instagram.

Easy install

Our lightweight JavaScript tag works with all platforms, doesn't need a developer to install, and won't slow your site down.

Track every click

Improve tracking accuracy for paid clicks using our Google certified click tracker. Automatically configured for you.
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Google certified tracker

See what other analytics can't (or won't) show you

Hitprobe delivers comprehensive traffic intelligence through extensive and unique datapoints, including digital fingerprinting, IP & network analysis, and risk detection.

Captures everything

Comprehensive data for every click, including a unique device fingerprint.
Fingerprint
IP & network
Ad click ID
Real browser
Timezone
Custom events

Risk intelligence

Assigns a risk level to each session and detects threats, such as bots, suspicious devices, repeat visits, and more.
Device and network
Behavior & patterns
Evasion techniques
Advanced repeat visit detection

Measure engagement

Separates the good from the bad. Go further than a simple "bounced" metric to truly see how engaged visitors are.
Get started now
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Start on the free plan, easy one-time setup

Simple tools to see the big picture, and the finer details

Hitprobe’s simple one-page analytics gives you the big picture without the need for complex custom dashboards. Much easier to use than Google Analytics.

Real-time analytics

Includes real-time visitor data, trend indicators, and one-click drilldown into any dimension.

Individual session data

Switch from analytics into individual user journeys (sessions) for deeper inspection.
Interaction timeline
Find related sessions

Flexible filtering

Pinpoint any traffic segment with flexible filters and save it as a view for easy access. Share these views with your team too.

Automatically exclude click fraud and unwanted traffic

Stop wasted ad spend — our advanced click fraud protection automatically filters out unwanted traffic with advanced multi-layer click fraud exclusion.
Google Ads
Google, YouTube
Meta Ads
Facebook, Instagram
Microsoft Ads
Bing, Yahoo, AOL
UTM source

More configurable

Your exclusions, your rules. Hitprobe provides the most configurable click fraud protection on the market.
Predefined or custom click fraud rules
Exclude click fraud across ad networks

Audience exclusion

Unwanted visits are instantly added to automatically created exclusion audiences, which are then applied to your ad campaigns.
Exclude unwanted visitors from seeing more ads, and helps to refine targeting.

Exclude IPs

We add unwanted IPs and networks to Google Ads exclusion lists within seconds.
Stops your ad budget being wasted and allows you to focus on quality clicks, not fraud.

Screen traffic sources

Keep bad referrer traffic out of your campaigns. Hitprobe flags and blocks low-quality referrer domains directly in Google Ads.
Stop click fraud today
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Zero to click fraud protected in 10 minutes

Automate actions on any traffic segment

Automate key workflows like email alerts, webhook triggers to other systems, and the generation of regular exports, all based on the traffic segments you choose.

Alerts to your inbox

Receive email alerts for any traffic or website event, sent directly to you or your entire team.

Automate workflows

Connect to your favorite tools with webhooks, for instant alerts and automated workflows.
Google Search, Display, Video, Shopping & Performance Max. Meta Facebook & Instagram.

Flexible exports

Download a CSV for any saved view whenever you need it, or schedule exports on a daily, weekly, or monthly basis.
“After using it for 1 week our traffic improved and it solved our bot problem. I also like that it creates exclusion audiences on its own. Its easy to use, and their customer support is very responsive.”
Marlon B.
VP of Growth and Strategy
“The detailed analytics make it simple to spot suspicious activity, and I’ve seen a significant improvement in how my ad budget is utilised. Overall, it’s a solid tool for protecting campaigns and monitoring site traffic.”
Verified user
Information technology and services
“I had to jump through so many hoops when I used other click fraud software previously but this was so easy to get set up and the dashboard is amazing.”
Joe G.
Managing Director
“Simple to navigate UI / UX, quick and simple onboarding, helpful customer support and good details in the analytics.”
Tom L.
Project Manager
“Hitprobe provides us with incredibly detailed session analytics, making it easy for us to track ad clicks and user behaviour well beyond what Google or Meta allow us with their inbuilt tools.”
Verified user
Marketing and advertising
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Defensive analytics that actually helps you to protect your site

Any business

Simple, powerful analytics that also protects you.

Advertisers

Saves your ad budget by excluding invalid clicks.

Ecommerce

Identify real customers, fight back against fraud.

Lead generation

Make sure every lead is genuine and unique.

SaaS

Safeguard against fake signups or trial abuse.

Online marketing

Optimize spend through exclusion audiences.
Take a free trial
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Cancel anytime, no commitment or contract

UK-based team

Real, helpful people, come as part of the package. You can count on us to support you at every step.

Agency ready

If you run an agency or a larger business with multiple websites, you can run everything from one account.

Invite the team

Invite the whole team into Hitprobe so everyone can benefit from clearer and deeper analytics.

It's free to start

We offer scalable pricing plans that align with your usage and growth. There's even a free plan to help you get started.
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Monthly pricing
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Free trial
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Cancel anytime
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UK based team
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Real people to support you
GDPR & CCPA ready, Google certified click tracker, ICO data protection no. ZA081718