Simple analytics

Simple and powerful analytics that allows you to look under the surface.

Leave messy and complicated analytics in the past

Hitprobe puts all the important insights into one simple view that can be filtered, segmented and expanded to get to the data you need easier than ever.

And at the click of a button you can switch from analytics into individual sessions for granular inspection.

Simplify your analytics

Simple, powerful analytics

Enjoy an intuitive interface that makes powerful analytics accessible and easy to understand.
Includes current visitors and recent sessions data for a near real-time view of what’s happening.
Trend indicators show you whether a metrics is up, down or level with the previous period. Risk sparklines show you whether there are spikes in specific risks.
Expand any dimension for a detailed view, or click into any value to see a filtered view (drill-down).

Detailed session data too

Easily toggle between overall analytics and detailed individual session views. See each visitor's activity on a timeline and inspect every aspect of their interaction.

Within each session, click on any datapoint to jump right into a filtered view of analytics. For example, analyze a fingerprint to see how often it’s been seen before.

Save views for fast access

Speed up your workflow by applying filters and then saving them as views, allowing you to instantly return to them at any time.

These custom views can easily be shared with your team for consistent analysis, and pinned to the menu for quick navigation.

Frequently asked questions

How does Hitprobe compare to Google Analytics?

Google Analytics, including the latest GA4 version, is very complicated to navigate. Hitprobe puts all the important insights onto one page so it's easier to find what you need. Hitprobe also gives you unique datapoints that GA4 doesn't provide (like fingerprint and IP address), and even integrates with ad networks to exclude click fraud (unwanted traffic).

Why should I use Hitprobe instead of traditional analytics tools?

Our simple but powerful one-page analytics is the easiest and fastest way to get all the insights you need about your web traffic. But Hitprobe is also for when you need more from your analytics. More tracking accuracy, more datapoints, more customizability, click fraud exclusion, email notifications, and more. Use Hitprobe to spot not just the engaged visitors, but the risky ones too.

I have many websites, can I get analytics for all of them in one account?

Yes, you can add each site you own separately to Hitprobe. You can control most settings at the site level (i.e. have different settings for each site). If you use subdomains, you don't need to add them all as separate sites — you can see all the analytics for all your subdomains under one site.

How does Hitprobe help optimize my campaigns?

By connecting to your ad networks, Hitprobe can import your ad campaign data and attach it as source data to paid clicks from ads. Along with UTM source tags, you can identify any click source in Hitprobe easily, and drill down for the level of data you need. Secondly, by excluding unwanted visitors (click fraud), you can clean up the quality of your campaigns and feed important optimization data back to the ad networks.

Can Hitprobe be set up to only track my paid (PPC) traffic?

There's a mode setting on the Hitprobe tag that tells the tag what traffic sources you want to track. You can choose to track all visitors, or only those from paid/tracked sources (i.e. PPC clicks or UTM tagged), or even traffic from a specific ad network. Our docs have all the details.

Do you still have questions about Hitprobe?

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