TikTok Ads moves fast, and if your creative doesn’t move with it, your budget will vanish without any real engagement. This isn’t a set-and-forget channel, it’s a creator-first, trend-driven platform where smart strategy wins every time. Here’s how to survive the scroll and turn chaos into conversions.

In this article, we’re unpacking Google’s Performance Max campaigns - what they are, why they’re blowing up, and the real risks behind the automation hype. From sky-high reach to sneaky budget drains, we’ll show you how to make PMax work for you, not against you. If you’re planning on handing the wheel to Google, you have to make sure you know where it’s taking you.

In this article, we’re breaking down CLTV (Customer lifetime value). We'll cover what it means, why it’s a game-changer, and how to calculate it without the guesswork. Because if you don’t know what a customer’s really worth, how can you scale with confidence?