Heap is built for understanding product usage, not ad performance, so while it can show what users do after they land, it doesn’t track the full ad journey. Hitprobe is purpose-built for ad tracking, combining certified click-level tracking with live session data and full campaign tracking across Google, Meta, and Microsoft Ads. It’s made to show you exactly which ads drive real results all whilst blocking out the clicks that inflate your ad metrics.

While Heap captures a wide range of user behavior automatically, it’s primarily focused on product analytics. Hitprobe goes broader, tracking every ad click and site visit with a certified click tracker, then stitching that together with session-level behavior and real-time analytics. Plus, it pulls in campaign data from Google, Meta, and Microsoft Ads, giving you a complete view from ad click to on-site action.

Hitprobe packs every plan with enterprise level features so bigger businesses don’t have to pay more to play. Unlike GA4, which often samples data, or Heap, which focuses on in-app behavior, Hitprobe connects ad clicks from Google, Meta, and Microsoft directly to on-site actions. You get a complete, unsampled view of performance across your stack, without needing separate tools or inflated pricing tiers.

Heap’s pricing scales with usage, but key features like advanced reports and data integrations are only unlocked on higher-tier plans. Hitprobe takes a different approach, every plan includes full access to all features, from certified ad tracking to session analytics and real-time attribution. You’re not gated by your budget, and there’s no upsell to unlock the insights you actually need.

Absolutely! It’s lightweight, easy to set up with just a JavaScript tag, and gives you instant access to rich analytics without the complexity of enterprise tools. You get clear insights on ad clicks, visitor behavior, and conversions, all in one place, without needing a data team. What's more, you get protection at its core, meaning you can block out the bad to focus on the good, without needing additional tools.