Hitprobe

Advanced multi-layer blocking

Hitprobe's modern click fraud protection platform blocks IP addresses, devices, and referrer domains.

Advanced fingerprinting

Analyzes 100s of datapoints for every click. Reliably detect repeat visits despite IP changes, VPNs, or other evasion techniques.

Strongest protection

Scalable pricing plans that align with your usage and growth. There's even a free plan to help you get started.
Scroll down to see an in-depth comparison below. We'll compare pricing, features, support, and more...
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Clixtell

Clixtell detects click fraud and secures PPC budgets by blocking any attempt to attack ad campaigns.
Why is Hitprobe the best alternative for fighting click fraud?
Explore Hitprobe
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Hitprobe
Clixtell
Compare ad platform support
Google Ads
IP, device & domain blocks
IP blocking only
Google Display / Video / Shopping
IP, device & domain blocks
IP blocking only
Google Performance Max
IP, device & domain blocks
Not supported
Meta / Facebook / Instagram
Supported
Not supported
Compare key features
Block IP addresses
Yes
Yes
Block devices (audience/pixel blocking)
Yes
No
Block referrer domains
Yes
No
Geolocation features
Yes
Yes
Analytics
Yes
Yes
Scheduled email reports
Yes
Partial support
Agency and multi-site support
Yes
Yes
HTTP API
Yes
No
JavaScript API
Yes
Partial support
Compare pricing
Customer support
Email, live chat
Contact form, phone and email
Pricing
Free plan, then $80/mo (for 10k visits) to $400/mo (for 100k visits)
Protection plans start at $50/month (for 10k clicks), through to $250/month (for 100k clicks, unlimited websites).

Clixtell

/ Hitprobe questions

Which solution has the strongest protection?
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Although Clixtell may appeal to those willing to compromise on protection for a very low monthly price, Hitprobe incorporates advanced fingerprinting, and blocks on multiple fronts including IP address, IP network, device (audience exclusion), and referrer domain. So Hitprobe offers the most comprehensive protection.
When was each product introduced, which one is the oldest?
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Clixtell was established in 2016, whereas Hitprobe is one of the newest products on the market, introduced in 2024 after years in development. It incorporates the latest in fingerprinting technology and exclusion/blocking methods to provide a high quality, reliable click fraud detection suite. Even though it's new, it offers advanced features usually only found in higher end tools.
I'm a smaller business, is Hitprobe a good choice for me?
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There's no longer any need for small businesses to settle for inferior click fraud protection. Hitprobe has enterprise-level features on every plan level. It's the resources (sites, sessions) that determine the price a business will pay. So small businesses with lower traffic can take advantage of our technology at an accessible price. There's even a free plan for very small businesses, or to try Hitprobe before committing.
We're an enterprise, why should I consider Hitprobe?
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There are click fraud platforms aimed at enterprise that are overpriced and complicated, but offer exactly the same advanced features that Hitprobe include in every plan. Hitprobe have efficient support, well written docs, in-depth metrics, and our multi-layered blocking approach makes it the most advanced protection you can deploy. Hitprobe is the only choice for enterprises and agencies needing high quality click fraud protection.
How does pricing compare for the two products?
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There's no doubt about it, Clixtell is cheaper. But for only $30/month more (comparing Clixtell's lowest paid plan with Hitprobe's equivalent), you'll get the superior level of protection that you need to give you complete piece of mind, and complete visibility into the clicks your ad spend is driving.
Have questions whilst comparing Hitprobe with other click fraud tools?
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What makes Hitprobe the better alternative?

First class fingerprinting

At the heart of Hitprobe is advanced browser fingerprinting technology that you won't find in many inferior click fraud protection tools.
Click fraud detection
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Multi-layer blocking

Don't settle for simple click fraud software that only blocks IP addresses. Hitprobe uses three distinct mitigations that layer up for maximum protection.
Click fraud blocking
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Covers more channels

As well as protecting your Google Ads and Meta clicks, you can also monitor your affiliates, organic traffic, and any other source tagged traffic.
Marketing channels
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A modern stack

Hitprobe has first class support for Google Tag Manager. If you use GTM, it's a breeze to setup and hook into.
Read the docs
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Analytics you control

Escape the restrictions of other click fraud tools. Drill down and segment Hitprobe's analytics to see your data from any angle.
Analytics & reporting
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