Bot traffic statistics

For a second consecutive year in 2023, Gaming (57.2%) saw the largest proportion of bad bot traffic

AI and LLMs resulted in the volume of simple bots increasing to 39.6% in 2023, up from 33.4% in 2022

In 2023, activity from advanced bots that closely mimic human behavior, was highest on Law & Government (75.8%), Entertainment (70.8%), and Financial Services (67.1%) websites

Bad bot traffic originating from residential ISPs grew to 25.8% in 2023

Global average of bad bot traffic reached 32% in 2023

Bad bots masquerading as mobile user agents accounted for 44.8% of all bad bot traffic in 2023

Holiday season bot traffic in November is 22% greater than the bot traffic in October, and 57% greater than bot traffic in January

Bots compose 42% of overall web traffic; and 65% of these bots are malicious

Ireland (71%), Germany (67.5%), and Mexico (42.8%), saw the highest levels of bad bot traffic in 2023

Retail (24.4%), Travel (20.7%), and Financial Services (15.7%) experienced the highest volume of bot attacks

Human traffic drops dramatically during the hours of 10 p.m. and 3 a.m., while bot traffic showed less variation

The top three most hostile days of 2023 for bot traffic were the Saturday after Black Friday, the Sunday after Black Friday, and Black Friday itself

On average, weekday bot traffic tends to be 21.2% greater than bot traffic on the weekends. For humans, weekday traffic is only 6.9% greater than weekend traffic