Stop click fraud

Our click fraud features help you to detect and prevent wasted clicks, saving money and improving ROI.

Exclude unwanted traffic from your ad campaigns

Our multi-layered approach to blocking click fraud delivers higher success rates compared to traditional methods that rely solely on IP blocks for stopping fraud clicks.

Start blocking click fraud

Immediate savings

Focus your ad spend on real, potential customers

Advanced detection

Deep device fingerprinting & profiling

Improved campaign ROI

Cleaner conversion data & improved performance

24/7 click fraud prevention

Automated real-time blocking around the clock

Google, Meta & Microsoft

Protects all three major pay-per-click platforms

Actionable insights

Useful analytics and scheduled reporting

You define the rules

Excluding unwanted clicks is as simple as creating a saved view, and then toggling on the exclusion methods you want to trigger. Simple but highly customizable.

Audience exclusion

When you connect your ad networks, Hitprobe will ask you if you want to create exclusion audiences and add them to your campaigns. You can stop unwanted visitors from seeing your ads in the future by having them added to these lists.

Hitprobe also fires a Google Tag Manager event that you can use to trigger any other action in GTM, such as exclusions for ad networks we don’t natively support.

IP & network exclusion

Suspicious IPs and networks (ISPs) can be excluded from your Google Ads campaigns. When a problematic IP is identified, it's added to this list in seconds.

You can manually exclude any IP or network from Hitprobe too.

Domain exclusion

Hitprobe checks the reputation and quality of every referrer domain. You can exclude these bad referring domains in Google Ads automatically too, cleaning up your display network campaigns by removing poor traffic sources.

Apply for click refunds

Google and other ad networks allow you to apply for refunds for invalid clicks. It’s known as a click quality form, or click refund form. Hitprobe gives you access to all the data needed to file these reports.

Stops all types of click fraud

Bots & click farms

Automated software programs that click on ads

Competitor clicks

Stop click fraud from repeat competitor clicks

Accidental clicks

Clicks made inadvertently by users

Publisher fraud

Publishers or websites that generate useless clicks

Scrapers and scripts

Unwanted clicks as a side-effect of web scraping

Friendly clicks

Customers using paid ads to navigate back to you

Frequently asked questions

What is click fraud?

Click fraud is a general term for fraudulent, accidental, malicious, or generally unwanted PPC clicks. Click fraud wastes PPC advertising budgets. Hitprobe addresses this issue by detecting patterns indicating invalid clicks and proactively preventing them. By ensuring your budget is allocated to genuine engagement, you can make the most of your ad spend.

How do I know if click fraud is affecting my ad performance?

Until you start analyzing your traffic deeply enough, it's hard to know the extent of the click fraud in your campaigns. But common signs of poor quality traffic are very short website visits, lack of engagement, or low signups for a high number of clicks. If you are receiving low quality display network traffic you may also notice a high CTR rate (click-through rate) with a lack of quality conversions post click.

Don't PPC platforms like Google & Meta detect click fraud?

They do (to an extent), but fail to catch many invalid clicks. None of the major PPC networks offer even basic tools such as the ability to exclude VPN or anonymous traffic. Neither do they profile a visit to the extent needed to recognize all unwanted traffic.

How does Hitprobe know the difference between real and fake clicks?

Hitprobe can pick up on attributes of your traffic that indicate a click isn't what it seems. These signals include the IP or ISP, characteristics of the web browser, or behavioral patterns. When an unwanted or suspicious visitor is identified, Hitprobe can instantly take actions to exclude those visitors from your ad campaigns.

What else can Hitprobe show me beyond click fraud?

Hitprobe offers the most comprehensive click fraud protection available, but it's only one part of the platform. You also get simple but powerful analytics with more datapoints than other analytics tools, and the ability to take actions such as notifying by email, triggering webhooks, and exporting your data on schedule.

Do you still have questions about Hitprobe?

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