Click fraud is a general term for fraudulent, accidental, malicious, or generally unwanted PPC clicks. Click fraud wastes PPC advertising budgets. Hitprobe addresses this issue by detecting patterns indicating invalid clicks and proactively preventing them. By ensuring your budget is allocated to genuine engagement, you can make the most of your ad spend.

Until you start analyzing your traffic deeply enough, it's hard to know the extent of the click fraud in your campaigns. But common signs of poor quality traffic are very short website visits, lack of engagement, or low signups for a high number of clicks. If you are receiving low quality display network traffic you may also notice a high CTR rate (click-through rate) with a lack of quality conversions post click.

They do (to an extent), but fail to catch many invalid clicks. None of the major PPC networks offer even basic tools such as the ability to exclude VPN or anonymous traffic. Neither do they profile a visit to the extent needed to recognize all unwanted traffic.

Hitprobe can pick up on attributes of your traffic that indicate a click isn't what it seems. These signals include the IP or ISP, characteristics of the web browser, or behavioral patterns. When an unwanted or suspicious visitor is identified, Hitprobe can instantly take actions to exclude those visitors from your ad campaigns.

Hitprobe offers the most comprehensive click fraud protection available, but it's only one part of the platform. You also get simple but powerful analytics with more datapoints than other analytics tools, and the ability to take actions such as notifying by email, triggering webhooks, and exporting your data on schedule.