A browser fingerprint is a persistent identifier for the browser, that stays consistent even when people try to hide repeat visits.
Using fingerprints, Hitprobe is able to detect a returning visitor much more successfully than other analytics products.
The fingerprint is available in analytics, through the Hitprobe tag SDK, or through the API.
Unique datapoints
Many unique and inferred datapoints that go beyond other analytics platforms.
IP address, ISP (network), geolocation, and IP reputation details.
Ad network click IDs — enabling you to report invalid clicks to ad networks for a refund.
Language, timezone, detected browser type, user agent, and many more datapoints.
Send custom events
Send custom website interactions as page events or directly through our API.
This allows you to track key actions such as form submissions, sign ups, downloads, etc. and providing a more complete understanding of user behavior.
Assess every visit for risk
Every session is analyzed and assigned a risk level, allowing you to quickly identify potentially problematic traffic.
Hitprobe flags a wide range of risks, including known bots, suspicious devices, IP addresses with a poor reputation, visits from excluded countries, and even repeated visits originating from the same device fingerprint.
Understand engagement
Beyond risk assessment, each session also receives an engagement level. This helps you easily understand which visitors are interacting most with your website.
Other engagement data shows you what pages visitors start on, where they drop off, how many pages they viewed, how long they stay, and much more.
