Amplitude isn’t designed for ad tracking or click attribution as it focuses on product usage and its associated data. Hitprobe connects the dots from ad click and on-site behavior through to conversion events across all major ad platforms, giving marketers full-funnel clarity and spend accountability.

Amplitude offers detailed insights into how users move through a product, but it requires manual event setup and doesn’t capture ad clicks or traffic by default. Hitprobe tracks the entire journey, from ad clicks to exit paths automatically, giving you broader, real-time visibility with no complicated requirements. And with fraud detection and prevention built in, you're getting clean data, every time.

Amplitude is powerful but you're going to need a data team and custom event planning to get the most for your money. Hitprobe delivers real-time, instant ad-to-conversion tracking across your stack with no feature gating, no tier-based limits, just complete data and fast answers (and great risk protection too).

Amplitude locks away its advanced features like custom dashboards, data exports, and integrations behind it's paid pricing plan. Hitprobe includes everything from ad tracking, visitor insights, and traffic protection, in one flat rate, no matter your usage or team size. You'll only pay more when your need higher session limits, not when you need a shiny new feature.

Absolutely. Hitprobe is simple to install and gives you everything you need upfront, including campaign tracking, session analytics, and fraud signals. There's no need for complex tagging work or a technical team to get real, measurable value.