Ad fraud statistics

Only 14% of enterprise marketers said they weren’t worried about ad fraud, while 2% were unsure

Just 18% of enterprise marketer respondents said there was complete transparency from their [marketing] vendors

Analysis shows a 19% year-over-year increase in MFA (Made For Ads) impression volume in 2023

In 2023, Google blocked or restricted ads from serving on more than 2.1 billion publisher pages, up slightly from 2022

In 2023, Google blocked or removed over 5.5 billion ads, slightly up from the prior year, and suspended 12.7 million advertiser accounts, nearly double from the previous year

25% of media buyers cited mitigating ad fraud as a concern in 2024

29% of US digital media professionals agree that display is the media type most vulnerable to ad fraud, closely followed by video at 22%

54% of surveyed global advertisers believe generative AI has degraded media quality in 2024

57% of surveyed global advertisers consider AI-generated content a significant challenge for the digital ecosystem in 2024

60% of US digital media professionals agree that social media is the media type most vulnerable to ad fraud

74% of digital media experts said ad fraud will be a greater concern in 2024 as the volume of digital video ad inventory grows

84% of enterprise marketers are concerned about ad fraud in digital display advertising

AI content on the web surged 8,362% from November 2022 (when ChatGPT 3.5 was released), to March 2024

The ad industry would have lost $11.78 billion to IVT in 2023 without anti-fraud standards

Anti-fraud programmes ‘saved advertisers $10.8bn in 2023’, resulting in a 92% reduction in potential adspend losses

A study conducted in 2023 found that the average rate of fraudulent activities in search engine advertisements is approximately 11.5%

Click fraud cost advertisers more than $35 billion in 2020. Moreover, this figure is expected to continue rising significantly

Digital advertising spend lost to fraud expected to reach $68 billion globally in 2022; rising from $59 billion in 2021

Economic losses due to bot fraud are expected to total $5.8 billion globally in 2019

From January 2023 to March 2023, there was a 259% increase in the number of web pages containing AI content

MFA sites deliver 7% less overall attention on display ads and 28% less on video than other media

Spending on MFA (Made For Ads) pages dropped from 15% between September 2022 and January 2023, to 4% between January 2024 and May 2024

Made for Advertising (MFA) websites represent 21 percent of programmatic web advertising impressions

The $88 billion open web programmatic media ecosystem is riddled with as much as $20 billion (or 23 percent) in waste

In Q1 2024, 23% of global desktop clicks were invalid.

The top 5 countries most impacted by advertising fraud (accounting for 60% of global losses) are the US, Japan, China, South Korea, and the UK

Total losses from fraudulent advertising activity in the US expected to surpass $23 billion in 2022