CHEQ offers device fingerprinting and audience exclusions for fraud protection but lacks the ability to block referrer domains. In contrast, Hitprobe provides a more comprehensive, multi-layered approach, including referrer domain blocking, which adds an additional layer of fraud prevention. This, combined with device fingerprinting and audience exclusions, makes Hitprobe a stronger solution for digital marketers focused on safeguarding their campaigns and improving ROI.

CHEQ was founded in 2016 and has had time to refine its click fraud protection. In contrast, Hitprobe, which launched in 2024, is a new platform built with the latest technologies and best practices, providing faster, more secure, and more reliable protection. This modern foundation allows Hitprobe to offer more thorough fraud prevention and enhanced features tailored for today’s digital marketing needs.

Yes! Hitprobe is a great option for small businesses - it offers advanced fraud protection features like real-time click tracking and device fingerprinting, which ensure your ad budget is spent on genuine traffic. Built with the latest technology, it’s fast, secure, and reliable, offering scalable pricing that suits growing businesses.

If you're an enterprise customer, Hitprobe offers scalable pricing that adapts to your high-volume needs. As your campaigns grow, you can rely on flexible solutions that scale seamlessly, ensuring cost-effectiveness and efficiency across multiple channels.

Hitprobe’s plans start at $80/month and include all features, providing a full solution right out of the box. In comparison, CHEQ offers separate plans, with their paid marketing plan starting at $149/month and their bot mitigation plan at £99/month. While CHEQ requires you to pay more for access to key features, Hitprobe’s single plan includes everything you need for a comprehensive fraud protection solution at a lower price.