Whilst TrafficGuard does offer robust click fraud protection & ad campaign monitoring, Hitprobe was designed to detect & mitigate ad fraud in real-time using proprietary multi-layer detection technologies for instant IP and device blocking, whereas TrafficGuard focuses on end-to-end campaign protection and might not always operate in real time, only blocking IP addresses as it locates potential click fraud.

Hitprobe is a relatively new player in the click fraud market, having been founded in 2024, but our technology stack is the newest, meaning speed, detection and protection is at the forefront of everything we do. Whilst TrafficGuard has been around since 2017, newer technolgoies help us to provide real-time, accurate data, providing the best security and flexibility.

Absolutely! Hitprobe includes enterprise-ready features on all plans, meaning SMB's can benefit from technology typically locked behind a higher price tag. Whilst TrafficGuard offers a great solution with tiered plans unlocking additional features, our Growth 10 plan offers small businesses a cost effective, feature rich solution to solve their click fraud issues, without breaking the bank.

Whilst TrafficGuard's enterprise plan unlocks all their great features, it comes at a price that isn't fixed as its based on your Google Ad spend. With Hitprobe, our Enterprise plan pricing is fixed based on click (sessions) starting at 250k/month, is fully featured, includes unlimited sites and users and uses the latest technologies meaning your ad clicks are safe with us, without the hefty price tag.

Both products have different pricing models, Hitprobe provides fully featured plans with set pricing, whereas TrafficGuard offers a free 'detection only' plan, then their paid plans take either 2% of your ad spend on the Protection plan, or upwards of 2% on their Enterprise plan. All of Hitprobe's plans include IP exclusion/blocking features as standard, whereas this can only be unlocked on the Enterprise plan with TrafficGuard - if you're looking for instant multi-layer blocking, Hitprobe offers more for your money.