Hitprobe uses a Google-certified click tracker and pulls in accurate data from Meta and Microsoft Ads, covering all major platforms. That means you get rich insights most analytics tools miss, plus built-in protection against bad clicks, so you can focus on what converts.

Whilst Fathom Analytics does offer some great insights into your websites visits, it lacks the ability to go beyond the basics. If you're looking for what happens after the click lands on your site, which ad campaign it's associated with, or if you've seen the device or IP address behind the click, Hitprobe has you covered.

Enterprise teams need depth, and with Hitprobe, there’s no paywall for advanced features. You pay based on traffic volume, not feature tiers. It’s priced competitively against other click fraud tools but delivers more: rich site data, fraud protection, and full visibility across campaigns. For enterprises that demand more than surface-level insights, Hitprobe delivers.

Fathom and Hitprobe both use usage-based pricing, but Hitprobe gives you more for your money, combining analytics, risk detection, and fraud protection in one platform. You can track and protect both ad clicks and organic traffic without paying for separate tools.

Fathom is a solid starting point for small businesses after basic visit data. But if you're an SME that wants deeper insights, like tracking both paid and organic traffic, linking visits to ad campaigns, and blocking fake clicks, Hitprobe gives you more than just the basics. It's not a one-trick pony; it’s built for growth.