ClickCease is easy to setup and use, but it lacks the depth of protection that Hitprobe offers. For example, fraudulent clicks from Google are only blocked by IP. This is problematic, because although IP blocking is a worthwhile blocking method, it's the weakest of the 3 multi-layer mitigations that Hitprobe has developed. Hitprobe gives you access to strong, modern techniques such as device/audience exclusion.

Hitprobe is a very new product (launched in 2024), whereas ClickCease has been around since 2014. We've been able to build the Hitprobe platform from the ground up with the most modern technologies and best practices. This provides speed, security, and reliability. It also means you get the most thorough protection possible.

We believe there's no reason why small businesses shouldn't have access to the enterprise level protections that are offered by some click fraud protection tools aimed at the enterprise market. ClickCease does generally seem to promote their product to the SME (small business) customer, but Hitprobe offers comparable plans that include the high end protections normally reserved only for enterprises.

Absolutely! Hitprobe offers a product that's suitable from startup, to growth phase, right through to enterprise. We offer scalable pricing plans that align with your usage and growth. ClickCease wouldn't be considered to be an enterprise offering, but their parent company (CHEQ) do offer enterprise click fraud solutions.

For monthly plans, Hitprobe offers a lower rate and more features than ClickCease. For example, Hitprobe's Growth 10 plan costs $80/mo for 10k sessions/visits, 5 sites, and 10 users. ClickCease's Standard plan costs $84/mo for 5k visits and 1 site.