Mixpanel isn’t built for ad tracking - it focuses on post-click behavior. Hitprobe tracks every ad click in real time and connects it to user sessions and conversions across Google, Meta, and Microsoft Ads as well as other tagged sources.

Mixpanel excels at in-product analytics, but, it requires some hefty manual setup and doesn’t cover the full user journey. Hitprobe captures every ad click, session, and on-site action automatically, offering a wider view with much less effort (and technicality). If you're looking to track ad clicks through to conversion events, Hitprobe is the smarter choice.

Mixpanel is great for product teams, but lacks ad-level visibility and is designed to measure product performance, not ads. Hitprobe offers full-funnel analytics, real-time tracking, and all features included, without complex tiered pricing or setup overheads.

Mixpanel charges more as you grow and locks features behind their higher plans. Hitprobe offers flat pricing with full access to everything- that includes ad tracking, session data, and traffic protection from day one (That means device fingerprinting, IP address and referrer domain level protection).

Yes! Hitprobe is easy to install, has no complex tagging, and gives you advanced insights without the learning curve or hidden costs. Not only that, but where Mixpanel focusses on purely analytics, Hitprobe is designed to detect and block bad clicks, so your data stayed clean.