Both Hitprobe and ClickGUARD offer a good standard of protection. Hitprobe's multi-layer blocking approach means that for every unwanted click on Google Ads, the IP address, IP network, device (via audience exclusion), and the referrer domain can all be blocked. This all happens within seconds, providing the most comprehensive protection for your ad spend possible.

Hitprobe is one of the newest and most modern click fraud protection platforms on the market. Introduced in 2024, it incorporates the most advanced deep device fingerprinting techniques and multi-layered blocking/exclusion to provide the best defense against click fraud. ClickGUARD was established in 2016.

Hitprobe's pricing is transparent for all sizes of business, and offers a fully-featured and accessible entry level plan. There's also a free plan with Hitprobe that lets any small business get set up with full click fraud protection and protect a small number of monthly clicks for $0/month.

Hitprobe offers the advanced protection capabilities that enterprises look for when choosing click fraud tools. It also has features such as scheduled reports, team management, and supports protecting multiple sites easily within one account. The level of support is also excellent, meaning that Hitprobe is a perfect choice for any enterprise customer.

ClickGUARD doesn't offer a free plan, but they do provide a free trial. Hitprobe offer a free plan that provides full protection at no cost. Hitprobe's paid plans also start at a more accessible and generous level than ClickGUARD's. For example, assuming your business needs 2 sites and pays for 6000 clicks a month at $1/click, the monthly cost of Hitprobe would be $80, but you'd pay $149 with ClickGUARD (comparison assumes monthly payment).