Whilst Fraud Blocker focusses heavily on IP blocking across accounts and ad campaigns, Hitprobe offers instant multi-layer blocking (IP address, device and referrer domain) using advanced, proprietary technologies, providing best in class ad fraud protection. By instantly blocking fraud on multiple fronts, you can be sure your site has the best protection possible.

Hitprobe is a relatively new player in the click fraud market, having been founded in 2024, but our technology stack is the newest, meaning speed, detection and protection is at the forefront of everything we do. Whilst Fraud Blocker was first introduced in 2019, newer technologies help us to provide real-time, accurate data, providing the best security and flexibility.

Even though Hitprobe offers the most advanced level of protection against click fraud for Google Ads and Meta Ads (Instagram / Facebook), its pricing is transparent and accessible for businesses of all sizes. It's also easy and quick to setup. So it is suitable for any business, from startup, to scale up, to enterprise.

Hitprobe offers the advanced protection capabilities that enterprises look for when choosing click fraud tools. It also has features such as scheduled reports, team management, and supports protecting multiple sites easily within one account. The level of support is also excellent, meaning that Hitprobe is a perfect choice for any enterprise customer.

There is no free plan for Fraud Blocker, but there is for Hitprobe. For comparable entry-level plans (Fraud Blocker's Pro offering with 10k clicks and 5 websites, against Hitprobe's Growth 10 plan at 10k sessions and 5 websites), the price is almost identical ($79 vs $80). But with Hitprobe, you'll be buying into an advanced tool with the most sophisticated fingerprinting technology and blocking methods available on the market.