Hitprobe

Advanced multi-layer blocking

Hitprobe's modern click fraud protection platform blocks IP addresses, devices, and referrer domains.

Advanced fingerprinting

Analyzes 100s of datapoints for every click. Reliably detect repeat visits despite IP changes, VPNs, or other evasion techniques.

Strongest protection

Scalable pricing plans that align with your usage and growth. There's even a free plan to help you get started.
Scroll down to see an in-depth comparison below. We'll compare pricing, features, support, and more...
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Fraud Blocker

Fraud Blocker is an all-in-one solution saving you money by preventing bots, competitor clicks, fake leads and fraud.
Why is Hitprobe the best alternative for fighting click fraud?
Explore Hitprobe
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Hitprobe
Fraud Blocker
Compare ad platform support
Google Ads
IP, device & domain blocks
IP blocking only
Google Display / Video / Shopping
IP, device & domain blocks
IP blocking only
Google Performance Max
IP, device & domain blocks
Not supported
Meta / Facebook / Instagram
Supported
Supported
Microsoft Ads (formerly Bing Ads)
Supported
Not supported
Compare key features
Block IP addresses
Yes
Yes
Block devices (audience/pixel blocking)
Yes
Partial support
Block referrer domains
Yes
No
Geolocation features
Yes
Yes
Analytics
Yes
Yes
Scheduled email reports
Yes
No
Agency and multi-site support
Yes
Yes
HTTP API
Yes
No
JavaScript API
Yes
No
Webhooks
Yes
No
Compare pricing
Customer support
Email, live chat
Scheduled calls, AI chat, email
Pricing
Free plan, then $80/mo (for 10k visits) to $400/mo (for 100k visits)
3 pricing tiers, from $59/mo (for 5k clicks, 1 site) to $449 (for 250k clicks, unlimited sites)

Fraud Blocker

/ Hitprobe questions

Which solution has the strongest protection?
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Whilst Fraud Blocker focusses heavily on IP blocking across accounts and ad campaigns, Hitprobe offers instant multi-layer blocking (IP address, device and referrer domain) using advanced, proprietary technologies, providing best in class ad fraud protection. By instantly blocking fraud on multiple fronts, you can be sure your site has the best protection possible.
When was each product introduced, which one is the oldest?
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Hitprobe is a relatively new player in the click fraud market, having been founded in 2024, but our technology stack is the newest, meaning speed, detection and protection is at the forefront of everything we do. Whilst Fraud Blocker was first introduced in 2019, newer technologies help us to provide real-time, accurate data, providing the best security and flexibility.
I'm a smaller business, is Hitprobe a good choice for me?
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Even though Hitprobe offers the most advanced level of protection against click fraud for Google Ads and Meta Ads (Instagram / Facebook), its pricing is transparent and accessible for businesses of all sizes. It's also easy and quick to setup. So it is suitable for any business, from startup, to scale up, to enterprise.
We're an enterprise, why should I consider Hitprobe?
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Hitprobe offers the advanced protection capabilities that enterprises look for when choosing click fraud tools. It also has features such as scheduled reports, team management, and supports protecting multiple sites easily within one account. The level of support is also excellent, meaning that Hitprobe is a perfect choice for any enterprise customer.
How does pricing compare for the two products?
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There is no free plan for Fraud Blocker, but there is for Hitprobe. For comparable entry-level plans (Fraud Blocker's Pro offering with 10k clicks and 5 websites, against Hitprobe's Growth 10 plan at 10k sessions and 5 websites), the price is almost identical ($79 vs $80). But with Hitprobe, you'll be buying into an advanced tool with the most sophisticated fingerprinting technology and blocking methods available on the market.
Have questions whilst comparing Hitprobe with other click fraud tools?
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What makes Hitprobe the better alternative?

Hitprobe gives you defensive analytics as well as best in class click fraud protection, all in one package.

Track every click

Combines rich on-site data, ad network integration, and a click tracker for near 100% tracking accuracy.

Deeper insights

Hitprobe surfaces more than just datapoints, probing deeper into each visitor to give you the full picture.

Simple, powerful analytics

Simple and powerful analytics that allows you to look under the surface.

Click fraud protection

Strongest fraud protection excludes by audience, IP, network, and referrer domain. More than other platforms.

Take other actions

Notify by email, trigger webhooks, or schedule exports of your traffic data.