Click Guardian is quick to set up and use, but is primarily optimized for Google Ads, offering limited features for other platforms. Hitprobe offers broader ad click protection covering various ad networks and platforms beyond Google, with a focus on comprehensive traffic analysis whilst leveraging sophisticated practises like deep device fingerprinting to achieve the best in multi-layered fraud protection, blocking devices instantly alongside IP addresses.

Hitprobe is a relatively new product in the click fraud protection market (founded in 2024), whereas Click Guardian has been around since 2014. We've built the platform from the ground up with modern technologies and the best technical practices, which provides speed, security, and reliability. It also means you get the most thorough protection possible, no matter which plan you choose.

Absolutely, small businesses shouldn't be restricted from accessing enterprise level protection based on cost or technical ability. Hitprobe offers comparable plans that include the high end protections normally reserved only for enterprises, without the need to inflate monthly business costs or technical resource to deploy software.

We believe that at scale, enterprise plans should be flexible to suit your businesses individual needs, which is why we offer a fully featured plan that allows you to add unlimited sites and users, removing the per seat/site charge often seen when upgrading to an enterprise plan. Whilst Click Guardian offers a comprehensive enterprise plan, you're limited to 3 sites, before you'll need to upgrade to the agency plan at a higher cost.

Hitprobe offers monthly plans at a lower cost against Click Guardian, but includes more features across all plans than Click Guardian. For example, Hitprobe's Growth 10 plan costs $80/mo for 10k sessions, 5 sites, and 10 users, whereas ClickCease's Professional plan costs $100/mo for 10k sessions and 1 site.