In this article, we’re diving into bounced traffic - the metric no one wants to see. We’ll explain what it is, how it impacts your site’s analytics, and share tips on how to reduce it.

In this article, we cover the impending doom of cookies and why JavaScript tag tracking is the future. With privacy laws tightening and cookies slowly becoming obsolete, JavaScript tags offer real-time, accurate data across devices - no pop-ups, no hassle.

In this article, we’ll uncover why your Facebook ads aren’t converting and how to fix it. From targeting and budget issues to creative tweaks and privacy updates, we’ll show you how to optimize your ads and boost performance.

In this article, we cover the different Google Ads formats available in 2025, with insights on choosing the best one for your business and marketing goals as well as offering expert tips to maximize performance.

The complete guide to browser fingerprints. What they are, how they work, what data goes into them, the history, privacy, and much more.

Paid ads are only worth it if they make you money. That’s where ROAS (Return on Ad Spend) comes in. In this article, we’ll cover what ROAS is, how to calculate and optimize it, and how to protect your efforts with click fraud software.

In this article, we’re deep diving into ROI (Return on Investment), what it is, why it matters, and how to track it like a pro. Because in digital marketing, if you're not measuring your ROI, how are you making data driven decisions?

In this article, we take a deep dive into the world of ecommerce, exploring how unchecked click fraud can drain your ad budget and impact your brand’s performance, and how you can take proactive measures to stop it in its tracks.

Click fraud wastes billions of dollars in ad spend each year and distorts ad performance metrics. This article outlines key risks, common tactics, and strategies like AI detection & real-time machine learning decision making to combat fraud and protect ROI.

This article explores the growing issue of click fraud in the legal sector, revealing how fraudulent clicks drain ad budgets, distort data, and prevent law firms from reaching genuine clients. Learn why legal PPC campaigns are prime targets, the true cost of wasted clicks, and the best strategies to protect your firm’s advertising budget.

We're introducing all-new session activity tracking, allowing you to track page clicks and durations from the first click through to the last. Gain deeper insights to identify engagement patterns and optimize key pages for better conversions.

This guide covers everything you need to know about clickjacking, how it works, real-world examples, the risks involved, and the most effective ways to protect yourself.

This helpful guide is for anyone struggling to match up clicks on ads with sessions recorded in their analytics. Surely they should just MATCH UP? Or maybe not, as we'll discover...

We've added Microsoft Ads to our PPC integrations, alongside Google & Meta ads. That's all major ad networks in one solution, ensuring comprehensive protection for your campaigns.

The problem with YouTube, and the reason that some clicks look fake, is because they ARE. Click fraud can be a problem. Read on for this and other reasons why your Google video campaigns are not working out.

We look at the pros and cons of blocking IP addresses as part of your click fraud defense. How effective is it, and what are the alternatives that you should consider?

This guide will explain everything you’ll ever need to know about click fraud, the different categories of unwanted clicks, how it can be detected, and how it can be stopped.

We're introducing a new feature in Hitprobe, webhooks. Receive real-time HTTP posts for each blocked session directly to your own app or integration tools.

Knowing how to remove malware is difficult. But you needn’t worry anymore, because here you'll find a step-by-step guide on how to remove click fraud malware. We also explain how these infections arise in the first place. Let's go!

Ad fraud is the deceptive practice of making money by milking fake clicks on online ads. It can be extremely damaging to businesses. Here, we'll take a look at exactly what it is, and explore why it's so hard to stop.

We dig into a recent Reddit post where a user complains that keyword targeting for Google Display should be showing up ONLY on pages that have their specific keywords on them. Other users had some good ideas.

Click fraud is a subject that is only really coming to light in recent years. With CPC bids getting higher every year, click fraud is growing. We've compiled 5 common myths, debunking and exploring each one in detail.

We look at a surprising real-world study into IP addresses, to see how long an average user keeps the same address. The same study also found that changes in IP address may actually make a user MORE traceable.

CPL is not the panacea that people think it is, especially with bots becoming more sophisticated and able to fill in fake leads. We show you why you should care, and how to identify and solve CPL click fraud.

Probably the ultimate click fraud question — is it actually "real"? Does it really exist? We look at 6 reasons that point to click fraud being a real world danger to your ad spend.

Do you think Google stops all click fraud? We take a look at what Google say about click fraud in their own products, and learn why getting to the truth may not be that simple.

Our ELI5 series aims to "Explain it Like I'm 5". Here we'll learn exactly what a click farm is, in simple terms. But we'll also dive into the world of click farms including seeing what they look like, how they work, and how to guard against them.

Our ELI5 series aims to "Explain it Like I'm 5". This time we'll explain what ad fraud is, and even look at a real-life example of ad fraud in action.

The bad news is that Google don't exactly make it easy for you to report invalid clicks. But never fear, we'll walk you through each and every step to give you the best possible chance at prizing your hard earned cash out of Google's hands.

A compilation of notable stories, cases and events relating to click fraud, and advertising fraud in general. Covers legal cases, fraud botnets, and other incidents.