Ad fraud is the deceptive practice of making money by milking fake clicks on online ads. It can be extremely damaging to businesses. Here, we'll take a look at exactly what it is, and explore why it's so hard to stop.

We dig into a recent Reddit post where a user complains that keyword targeting for Google Display should be showing up ONLY on pages that have their specific keywords on them. Other users had some good ideas.

Click fraud is a subject that is only really coming to light in recent years. With CPC bids getting higher every year, click fraud is growing. We've compiled 5 common myths, debunking and exploring each one in detail.

This helpful guide is for anyone struggling to match up clicks on ads with sessions recorded in their analytics. Surely they should just MATCH UP? Or maybe not, as we'll discover...

We look at a surprising real-world study into IP addresses, to see how long an average user keeps the same address. The same study also found that changes in IP address may actually make a user MORE traceable.

The complete guide to browser fingerprints. What they are, how they work, what data goes into them, the history, privacy, and much more.

This guide will explain everything you’ll ever need to know about click fraud, the different categories of unwanted clicks, how it can be detected, and how it can be stopped.

A compilation of notable stories, cases and events relating to click fraud, and advertising fraud in general. Covers legal cases, fraud botnets, and other incidents.

The bad news is that Google don't exactly make it easy for you to report invalid clicks. But never fear, we'll walk you through each and every step to give you the best possible chance at prizing your hard earned cash out of Google's hands.

The problem with YouTube, and the reason that some clicks look fake, is because they ARE. Click fraud can be a problem. Read on for this and other reasons why your Google video campaigns are not working out.

Our ELI5 series aims to "Explain it Like I'm 5". This time we'll explain what ad fraud is, and even look at a real-life example of ad fraud in action.

Our ELI5 series aims to "Explain it Like I'm 5". Here we'll learn exactly what a click farm is, in simple terms. But we'll also dive into the world of click farms including seeing what they look like, how they work, and how to guard against them.

Do you think Google stops all click fraud? We take a look at what Google say about click fraud in their own products, and learn why getting to the truth may not be that simple.

We look at the pros and cons of blocking IP addresses as part of your click fraud defense. How effective is it, and what are the alternatives that you should consider?

Probably the ultimate click fraud question — is it actually "real"? Does it really exist? We look at 6 reasons that point to click fraud being a real world danger to your ad spend.

CPL is not the panacea that people think it is, especially with bots becoming more sophisticated and able to fill in fake leads. We show you why you should care, and how to identify and solve CPL click fraud.