In this article, we’re unpacking Google’s Performance Max campaigns - what they are, why they’re blowing up, and the real risks behind the automation hype. From sky-high reach to sneaky budget drains, we’ll show you how to make PMax work for you, not against you. If you’re planning on handing the wheel to Google, you have to make sure you know where it’s taking you.

In this article, we’re breaking down CLTV (Customer lifetime value). We'll cover what it means, why it’s a game-changer, and how to calculate it without the guesswork. Because if you don’t know what a customer’s really worth, how can you scale with confidence?

We've just rolled out our new saved filter feature that makes digging into your data faster, easier and way more flexible (and you can share with your team too!).

In this article, we break down what paid search really is, how it works, what makes it tick, and why it’s one of the most powerful tools in digital marketing when used strategically.

Clicking isn’t the problem, converting is. If your Google Ads are getting traffic but no action, your setup might be the silent killer. In this guide, we break down the 10 biggest conversion blockers (and how to fix them fast).

Every great ad starts with one thing: a campaign built with intent. It’s your strategies HQ, the place where goals get set and if you get it right, everything just clicks. In this article we break it all down.

In this article, we’re diving into the world of marketing metrics - the secret sauce behind every successful campaign. We’ve got the do’s, don’ts, expert tips, and a handy glossary to help you level up your analytics game!

In this article, we’ll uncover why your Facebook ads aren’t converting and how to fix it. From targeting and budget issues to creative tweaks and privacy updates, we’ll show you how to optimize your ads and boost performance.

In this article, we cover the different Google Ads formats available in 2025, with insights on choosing the best one for your business and marketing goals as well as offering expert tips to maximize performance.

Click fraud wastes billions of dollars in ad spend each year and distorts ad performance metrics. This article outlines key risks, common tactics, and strategies like AI detection & real-time machine learning decision making to combat fraud and protect ROI.

Our ELI5 series aims to "Explain it Like I'm 5". Here we'll learn exactly what a click farm is, in simple terms. But we'll also dive into the world of click farms including seeing what they look like, how they work, and how to guard against them.

The bad news is that Google don't exactly make it easy for you to report invalid clicks. But never fear, we'll walk you through each and every step to give you the best possible chance at prizing your hard earned cash out of Google's hands.

In this article, we’re breaking down why your paid ads aren’t converting, even when the clicks keep rolling in. We’ll cover what “not converting” really means, the common culprits behind post-click drop off, and the fixes that actually move the needle. Because if you’re spending money but not seeing results, it’s not just frustrating...it’s unsustainable.

Microsoft Ads is way more than just Bing. With ad placements across LinkedIn, Outlook, Xbox, & beyond, it’s a high-ROI, privacy-friendly platform that’s built for the smarter marketer. Ready to stretch your ad budget and reach users at the right moment? Here’s why you should be using Microsoft Ads in 2025.

In this article, we dive into the battle between GA4 and Hitprobe, breaking down what each platform offers and how they stack up for performance marketing. You’ll discover why GA4 might be leaving you lost in a sea of data, and how Hitprobe simplifies the noise to give you the insights that actually drive results.

Looking to crush your marketing goals? Discover how understanding conversions and events can unlock the full potential of your campaigns and supercharge your success! Get ready to optimize like a pro.

In this article, we’re showing you how testing ad variations can supercharge your performance and skyrocket your ROAS. Unlock the power of data-driven insights and make every click count!

We’ve been working on something big behind the scenes, and it’s finally here! The entire analytics section of Hitprobe has been completely overhauled, giving you every dimension & metric available alongside advanced filtering options so you can get the most out of your data.

In this article, we break down how to figure out what you should be paying per click, so you’re not just throwing cash at ads and hoping for the best. It’s simple, clear, and includes real examples to help you spend smarter.

In this article, we’re diving into click attribution - your key to figuring out which ads actually pull their weight. It’s time to stop guessing and start crediting what truly converts.

In this article, we dive into the do’s and dont's of PPC, uncovering common pitfalls and practical solutions to help you avoid costly mistakes and maximize your ad spend.

With VPN usage on the rise, businesses face a tough decision: block, allow, or flag VPN traffic? In this article we jump into the pros, cons, and methods for detecting and managing VPN traffic to strike the right balance between security and user access.

In this article, we're covering the basics of all things PPC bidding, so you can kick start your online paid marketing activities the right way. We're talking efficient, strategic, and cost-effective.

In this article, we’re exploring indirect marketing, the strategy that helps brands grow organically without relying on ads. From content and SEO to PR and social media, discover how to attract, engage, and convert customers naturally - just like top brands do!

In this article, we break down what growth hacking really means beyond the buzzword. You'll learn what works (and what doesn’t), how top brands hacked their way to success, and the key metrics that actually matter. Ready to grow smarter?

Want to rank higher on Google and attract the right audience? Mastering keywords is the secret to boosting visibility, driving targeted traffic, and turning searches into conversions - let’s break it down!

In this article, we explore the key differences between invalid clicks & the more malicious click fraud, providing you with essential insights into why and how these issues occur, plus, we’ll share key takeaways to help protect your ad budget & ensure your analytics stay accurate.

In this article, we’re diving into bounced traffic - the metric no one wants to see. We’ll explain what it is, how it impacts your site’s analytics, and share tips on how to reduce it.

In this article, we cover the impending doom of cookies and why JavaScript tag tracking is the future. With privacy laws tightening and cookies slowly becoming obsolete, JavaScript tags offer real-time, accurate data across devices - no pop-ups, no hassle.

Paid ads are only worth it if they make you money. That’s where ROAS (Return on Ad Spend) comes in. In this article, we’ll cover what ROAS is, how to calculate and optimize it, and how to protect your efforts with click fraud software.

Knowing how to remove malware is difficult. But you needn’t worry anymore, because here you'll find a step-by-step guide on how to remove click fraud malware. We also explain how these infections arise in the first place. Let's go!

In this article, we break down the YouTube ad types available in 2025, as well as their costs, benefits, and targeting strategies to help you maximize results to get the best out of your ad campaigns.

In this article, we explore the variety of Facebook ad types available in 2025, their strengths, ideal use cases and we'll throw in some recommendations to get the best out of your ad performance.

Paid ads can drive instant traffic and conversions, but maximizing your ROI requires smart strategy and tracking. This guide covers the best platforms, optimization tips, and how to measure success like a pro.

In this article, we’re deep diving into ROI (Return on Investment), what it is, why it matters, and how to track it like a pro. Because in digital marketing, if you're not measuring your ROI, how are you making data driven decisions?

The complete guide to browser fingerprints. What they are, how they work, what data goes into them, the history, privacy, and much more.

In this article, we take a deep dive into the world of ecommerce, exploring how unchecked click fraud can drain your ad budget and impact your brand’s performance, and how you can take proactive measures to stop it in its tracks.

This article explores the growing issue of click fraud in the legal sector, revealing how fraudulent clicks drain ad budgets, distort data, and prevent law firms from reaching genuine clients. Learn why legal PPC campaigns are prime targets, the true cost of wasted clicks, and the best strategies to protect your firm’s advertising budget.

We're introducing all-new session activity tracking, allowing you to track page clicks and durations from the first click through to the last. Gain deeper insights to identify engagement patterns and optimize key pages for better conversions.

This guide covers everything you need to know about clickjacking, how it works, real-world examples, the risks involved, and the most effective ways to protect yourself.

This helpful guide is for anyone struggling to match up clicks on ads with sessions recorded in their analytics. Surely they should just MATCH UP? Or maybe not, as we'll discover...

We've added Microsoft Ads to our PPC integrations, alongside Google & Meta ads. That's all major ad networks in one solution, ensuring comprehensive protection for your campaigns.

The problem with YouTube, and the reason that some clicks look fake, is because they ARE. Click fraud can be a problem. Read on for this and other reasons why your Google video campaigns are not working out.

We look at the pros and cons of blocking IP addresses as part of your click fraud defense. How effective is it, and what are the alternatives that you should consider?

This guide will explain everything you’ll ever need to know about click fraud, the different categories of unwanted clicks, how it can be detected, and how it can be stopped.

We're introducing a new feature in Hitprobe, webhooks. Receive real-time HTTP posts for each blocked session directly to your own app or integration tools.

Ad fraud is the deceptive practice of making money by milking fake clicks on online ads. It can be extremely damaging to businesses. Here, we'll take a look at exactly what it is, and explore why it's so hard to stop.

We dig into a recent Reddit post where a user complains that keyword targeting for Google Display should be showing up ONLY on pages that have their specific keywords on them. Other users had some good ideas.

Click fraud is a subject that is only really coming to light in recent years. With CPC bids getting higher every year, click fraud is growing. We've compiled 5 common myths, debunking and exploring each one in detail.

We look at a surprising real-world study into IP addresses, to see how long an average user keeps the same address. The same study also found that changes in IP address may actually make a user MORE traceable.

CPL is not the panacea that people think it is, especially with bots becoming more sophisticated and able to fill in fake leads. We show you why you should care, and how to identify and solve CPL click fraud.

Probably the ultimate click fraud question — is it actually "real"? Does it really exist? We look at 6 reasons that point to click fraud being a real world danger to your ad spend.

Do you think Google stops all click fraud? We take a look at what Google say about click fraud in their own products, and learn why getting to the truth may not be that simple.

Our ELI5 series aims to "Explain it Like I'm 5". This time we'll explain what ad fraud is, and even look at a real-life example of ad fraud in action.

A compilation of notable stories, cases and events relating to click fraud, and advertising fraud in general. Covers legal cases, fraud botnets, and other incidents.