The truth about Google Performance Max: The ultimate automation power play , or next gen budget drain?
In this article, we’re unpacking Google’s Performance Max campaigns - what they are, why they’re blowing up, and the real risks behind the automation hype. From sky-high reach to sneaky budget drains, we’ll show you how to make PMax work for you, not against you. If you’re planning on handing the wheel to Google, you have to make sure you know where it’s taking you.