In this article, we’re unpacking Google’s Performance Max campaigns - what they are, why they’re blowing up, and the real risks behind the automation hype. From sky-high reach to sneaky budget drains, we’ll show you how to make PMax work for you, not against you. If you’re planning on handing the wheel to Google, you have to make sure you know where it’s taking you.

Clicking isn’t the problem, converting is. If your Google Ads are getting traffic but no action, your setup might be the silent killer. In this guide, we break down the 10 biggest conversion blockers (and how to fix them fast).

The bad news is that Google don't exactly make it easy for you to report invalid clicks. But never fear, we'll walk you through each and every step to give you the best possible chance at prizing your hard earned cash out of Google's hands.

In this article, we cover the different Google Ads formats available in 2025, with insights on choosing the best one for your business and marketing goals as well as offering expert tips to maximize performance.

In this article, we dive into the battle between GA4 and Hitprobe, breaking down what each platform offers and how they stack up for performance marketing. You’ll discover why GA4 might be leaving you lost in a sea of data, and how Hitprobe simplifies the noise to give you the insights that actually drive results.

The problem with YouTube, and the reason that some clicks look fake, is because they ARE. Click fraud can be a problem. Read on for this and other reasons why your Google video campaigns are not working out.

Do you think Google stops all click fraud? We take a look at what Google say about click fraud in their own products, and learn why getting to the truth may not be that simple.