Why ad fraud is so hard to stop (And how it drains your marketing budget)
Ad fraud is a form of digital advertising fraud where bad actors generate fake clicks, impressions, or conversions to steal ad spend. From bots to spoofed websites, ad fraud drains billions from advertisers every year, and most don’t even know it’s happening. In this guide, we’ll break down what ad fraud really is, why it’s so hard to stop, who’s most at risk, and how you can protect your campaigns.