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Ad fraud
Why is keyword targeting for Google Display Network not working?
We dig into a recent Reddit post where a user complains that keyword targeting for Google Display should be showing up ONLY on pages that have their specific keywords on them. Other users had some good ideas.
Ad fraud
5 common click fraud myths — busted!
Click fraud is a subject that is only really coming to light in recent years. With CPC bids getting higher every year, click fraud is growing. We've compiled 5 common myths, debunking and exploring each one in detail.
Ad fraud
Click fraud uncovered: Ultimate guide to protecting ad spend
This guide will explain everything you’ll ever need to know about click fraud, the different categories of unwanted clicks, how it can be detected, and how it can be stopped.
Ad fraud
Click fraud in the media: Most shocking cases of advertising fraud
A compilation of notable stories, cases and events relating to click fraud, and advertising fraud in general. Covers legal cases, fraud botnets, and other incidents.
Ad fraud
Ad fraud explained [peek inside a shady ad fraud site]
Our ELI5 series aims to "Explain it Like I'm 5". This time we'll explain what ad fraud is, and even look at a real-life example of ad fraud in action.
Ad fraud
What's a click farm, and what do they look like?
Our ELI5 series aims to "Explain it Like I'm 5". Here we'll learn exactly what a click farm is, in simple terms. But we'll also dive into the world of click farms including seeing what they look like, how they work, and how to guard against them.
Ad fraud
Does blocking an IP address help with click fraud?
We look at the pros and cons of blocking IP addresses as part of your click fraud defense. How effective is it, and what are the alternatives that you should consider?
Ad fraud
Is click fraud “real”? 6 reasons you'd better believe it
Probably the ultimate click fraud question — is it actually "real"? Does it really exist? We look at 6 reasons that point to click fraud being a real world danger to your ad spend.
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Hitprobe analyzes every click and identifies 12 key risk factors, responding instantly using advanced multi-layer blocking.