Whilst ClickPatrol offers a robust solution which focusses heavily on IP blocking across accounts and ad campaigns, Hitprobe offers instant multi-layer blocking (IP, device and referrer domain) using advanced, proprietary technologies, giving the best in class, all round ad fraud protection.

Although Hitprobe was only introduced to the market in 2024, it leverages the latest technologies and practises to tackle ad fraud head on. Whilst ClickPatrol, which was founded back in 2021, has a few more years under its belt, Hitprobe offers the best in speed, security and reliability due to its modern foundation.

Yes! Hitprobe is perfect for both small businesses and scaling brands/agencies alike, giving all users, irrespective of the plan type, the best in enterprise-grade protection and a full suite of features and tools designed to instantly detect, block and future proof against ad fraud, on every Hitprobe plan, always.

Hitprobe was created to appeal to all businesses irrespective of size, not just because of its pricing, but also because it packs in a host of enterprise ready features typically found on higher tier plans via our competitors. Why would you pay more to unlock premium enterprise features when they can be found on all Hitprobe plans?

Hitprobe offers 3 published, transparent plans with scaled session (ad click) options and pricing, catering for businesses and brands from start ups to scale ups and beyond, whereas ClickPatrols pricing model starts with a limited feature, free 7-day insights trial followed by only one published Pro plan and for larger requirements, you'll need to go through their sales process to get a bespoke quote.