Product update: Introducing Microsoft Ads (Formerly Bing Ads)

We’re happy to unveil our latest feature release introducing the Microsoft Ads (formerly Bing Ads) PPC integration!

This powerful new addition enables you to manage and analyze your businesses pay-per-click campaigns more effectively, allowing Hitprobe to detect, monitor and block invalid clicks using Microsoft Ad's audience exclusion feature in real-time, while extending your ads reach and protecting your ad budget.

Existing Hitprobe users get access to this new integration as part of their existing subscription. It's even available on the free plan.

How it works

Whether it’s search, audience, shopping or dynamic ads, with our Microsoft integration, you can protect and monitor all ad campaign types, effortlessly.

Our integration works by blocking suspicious clicks using a click tracker and audience exclusion. The click tracker allows us to make sure we can analyze every click, and using audience exclusion we can then add suspicious users to an audience to exclude them from seeing any further ads.

All this is done automatically just by following the steps when you connect your account.

Why use Microsoft Ads?

Microsoft Ads is a rapidly growing platform, capturing a significant share of the search market. Microsoft Ads are shown on Bing, AOL, Yahoo, MSN, and other major sites.

Its increasing presence, particularly among desktop users and as the default on Windows devices, along with its integration into the broader Microsoft ecosystem, makes it an essential channel for marketers looking to maximize their ROI on their marketing activities.

By integrating Microsoft Ads, Hitprobe helps you tap into this valuable audience while safeguarding your campaigns from invalid clicks and wasteful spending.

If you're not already using it, perhaps now is the time to broaden your ad reach.

Ready to get started?

Follow these simple steps to link your Microsoft Ads account to Hitprobe:

• Log into your Hitprobe account
• Click on Manage site (in the side bar)
• Under Ad networks > Microsoft, click Manage > Connect

Once you've completed these steps, Hitprobe will automatically add blocked users to the specified audience as soon as they're detected, and your Microsoft Ads integration will be fully set up - you'll see the new source label in your session data.

Looking for more technical information? You can read more in our channel guide here.