We dig into a recent Reddit post where a user complains that keyword targeting for Google Display should be showing up ONLY on pages that have their specific keywords on them. Other users had some good ideas.

Click fraud is a subject that is only really coming to light in recent years. With CPC bids getting higher every year, click fraud is growing. We've compiled 5 common myths, debunking and exploring each one in detail.

This helpful guide is for anyone struggling to match up clicks on ads with sessions recorded in their analytics. Surely they should just MATCH UP? Or maybe not, as we'll discover...