Microsoft Ads is way more than just Bing. With ad placements across LinkedIn, Outlook, Xbox, & beyond, it’s a high-ROI, privacy-friendly platform that’s built for the smarter marketer. Ready to stretch your ad budget and reach users at the right moment? Here’s why you should be using Microsoft Ads in 2025.

In this article, we dive into the battle between GA4 and Hitprobe, breaking down what each platform offers and how they stack up for performance marketing. You’ll discover why GA4 might be leaving you lost in a sea of data, and how Hitprobe simplifies the noise to give you the insights that actually drive results.

Clicking isn’t the problem, converting is. If your Google Ads are getting traffic but no action, your setup might be the silent killer. In this guide, we break down the 10 biggest conversion blockers (and how to fix them fast).