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Ad fraud statistics
Made for Advertising (MFA) websites represent
21 percent
of programmatic web advertising impressions
Association of National Advertisers (ANA)
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PPC marketing
Digital marketing campaigns explained
Every great ad starts with one thing: a campaign built with intent. It’s your strategies HQ, the place where goals get set and if you get it right, everything just clicks. In this article we break it all down.
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Paid ad conversions & events: What's the difference?
Looking to crush your marketing goals? Discover how understanding conversions and events can unlock the full potential of your campaigns and supercharge your success! Get ready to optimize like a pro.
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Who gets the credit? A digital marketer’s guide to paid ad click attribution
In this article, we’re diving into marketing attribution - your key to figuring out which ads actually pull their weight. It’s time to stop guessing and start crediting what truly converts.
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