In this article, we explore the key differences between invalid clicks & the more malicious click fraud, providing you with essential insights into why and how these issues occur, plus, we’ll share key takeaways to help protect your ad budget & ensure your analytics stay accurate.

In this article, we’re diving into bounced traffic - the metric no one wants to see. We’ll explain what it is, how it impacts your site’s analytics, and share tips on how to reduce it.

In this article, we cover the impending doom of cookies and why JavaScript tag tracking is the future. With privacy laws tightening and cookies slowly becoming obsolete, JavaScript tags offer real-time, accurate data across devices - no pop-ups, no hassle.