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Analytics & reporting
Our analytics and reporting tools turn complex data into clear, actionable insights, enabling you to safeguard your campaigns and maximize your ROI.
Visualize and segment your data to reveal the true picture
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Instant insights
Hitprobe provides a dashboard full of useful analytics. Instantly see your data come to life in near real-time.
Deep segmentation
Click into data points on most charts to zoom in. Apply a wide range of filters to narrow down by source, IP, network, device, and more.
Easily switch across to the sessions view to inspect the underlying data when you need.
Easy exports
With just a few clicks, you can download detailed reports and raw data whenever you need them.
Schedule reports
Save time by scheduling regular reports to be delivered to you or your team by email.
Giving you confidence in the quality of paid traffic
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When you're investing significant funds into traffic or leads, you need to be sure there are real people behind the numbers. Hitprobe's analytics tools help you to stay confident.
News & insight
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Complete guides
Click fraud uncovered: Ultimate guide to protecting ad spend
This guide will explain everything you’ll ever need to know about click fraud, the different categories of unwanted clicks, how it can be detected, and how it can be stopped.
Insight
Click fraud in the media: Most shocking cases of advertising fraud
A compilation of notable stories, cases and events relating to click fraud, and advertising fraud in general. Covers legal cases, fraud botnets, and other incidents.
Complete guides
Browser fingerprinting: Everything you ever wanted to know, start to finish
The complete guide to browser fingerprints. What they are, how they work, what data goes into them, the history, privacy, and much more.