Click fraud detection

Combining device fingerprinting, behavioral pattern analysis and risk scoring to accurately identify and block high-risk, non-legitimate traffic.

Our unique technology ensures that every threat is detected

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Powerful device fingerprinting

Our proprietary device fingerprinting technology creates a unique and enduring profile for every device that engages with your website, allowing us to accurately spot suspicious behavior.
A view of the Hitprobe interface showing a smart rule flagging up an anonymous visitor.

IP and geolocation

Detects irregularities in IP addresses and geographic locations, flagging visits from high-risk regions or known fraudulent sources.

Pattern and behavioral analysis

Monitors user behavior patterns, such as abnormal click frequency, unusual browsing behavior, and rapid ad clicks, to detect fraud more accurately.

Risk scoring

Assigns risk scores to clicks based on multiple factors, allowing marketers to easily identify and block high-risk traffic sources.
A view of the Hitprobe interface showing a smart rule flagging up an anonymous visitor.

Detects bots and scripts

Identifies automated clicks generated by bots, scripts, or click farms, reducing the impact of non-human traffic on ad spend.
A view of the Hitprobe interface showing a smart rule flagging up an anonymous visitor.

ISP and VPN detection

Identifies clicks originating from suspicious ISPs, data centers, or VPNs often used by fraudsters, filtering out non-legitimate traffic sources.

Combines all this data for a full picture

By analyzing all these data points together, Hitprobe can detect click fraud in real-time on Google Ads (both search and display advertising), Meta, and other channels.

Blocks click fraud in near real-time

Once fraud is identified, Hitprobe can take immediate action and block the device, the IP address or network, or the referrer domain. Using this multi-layered approach, Hitprobe goes much further than software that can only block based on the IP address.

Rich analytics for the bigger picture

Detecting click fraud is just the start. Hitprobe's powerful analytics features let you dig into the data to quickly identify patterns, trends, and potential threats that might be draining your budget.

Profiles every click against many threats

Hiding true identity

Poor IP reputation

Automated bot

Blocked country

Known crawler

High IP frequency

Suspect device

High network frequency

Bounced too quickly

High device frequency

Poor referrer domain

Too many networks for device

Future proofed click fraud detection

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Go far beyond IP tracking — uncover the hidden threats with advanced click fraud protection.

News & insight

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Complete guides

Click fraud uncovered: Ultimate guide to protecting ad spend

This guide will explain everything you’ll ever need to know about click fraud, the different categories of unwanted clicks, how it can be detected, and how it can be stopped.
Insight

Click fraud in the media: Most shocking cases of advertising fraud

A compilation of notable stories, cases and events relating to click fraud, and advertising fraud in general. Covers legal cases, fraud botnets, and other incidents.
Complete guides

Browser fingerprinting: Everything you ever wanted to know, start to finish

The complete guide to browser fingerprints. What they are, how they work, what data goes into them, the history, privacy, and much more.
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