Google Performance Max integration
Hitprobe connects to Google Performance Max ads (PMax) and protects the account in three different ways:
- Adds suspect referrer domain names as Google account-level exclusions. This is especially useful for Performance Max campaigns where your ads are potentially shown on thousands of independent websites. This stops ads being served again on domains identified as very low quality.
- Adds IP addresses and IP networks as Google account-level exclusions, in near-time as suspect IPs are recognized. This blocks those IPs or networks from being served further ads.
- Triggers device level events for the Google Tag to enable suspect devices to be added to an audience for value rule adjustment. This allows you to provide a signal back to PMax that some top-of-funnel conversions are not as valuable as others.
Setup steps
Install the Hitprobe tag
After you sign up for a free Hitprobe account, you'll go through an onboarding step that will allow you to provide details of the website you want to protect, and walk you through installing a small JavaScript code called the Hitprobe tag.
You'll need to follow the steps to add this tag to your website, either directly, or via Google Tag Manager.
Connect your Google Ads account
The next step will be to connect your Google Ads account. You'll follow some simple steps on screen to authorize the Hitprobe app to access Google Ads and provide the permissions it needs.
Once connected, Hitprobe will automatically configure the Hitprobe click tracking template for you. But don't worry, we'll check with you before doing this.
Set up audience exclusion
This is optional, but highly recommended, especially for higher volume accounts. Once your Google Ads account is connected, follow the additional steps to set up audience exclusion.
Set up value rule adjustments
Audience exclusion works differently for Performance Max campaigns. This is because Performance Max doesn't support excluding by audience the same way other campaign types do. You'll need to tell Google to apply a value adjustment to your blocked audience, to optimize your campaigns away from it. Please follow the steps in the docs to do this.
Google Manager Accounts (MCC)
Hitprobe supports connecting to Google Ads accounts under MCC (manager) accounts. To do this, connect Google, then follow the steps to first select the manager account, and then the client/customer account.
Full documentation
For more detail, you can also refer to our full Google Ads channel documentation. Remember, we're here to help too if you get stuck.