Integrations

Meta Instagram

Protect Instagram ads from click fraud

Instagram ads are paid posts that promote a business, product, or service on Instagram. They appear in the same places as organic posts, but with a "sponsored" label and a clickable link to a website, product, or direct messages. Hitprobe has a direct integration for Instagram campaigns that protects ad spend from fake and fraudulent clicks.

Meta Instagram integration

Hitprobe connects to Meta ads and protects the account by triggering device level events for the Meta Pixel to enable suspect devices to be added to an exclusion audience. This allows the audience to be excluded from campaigns, so those devices don't see any further ads.

Setup steps

Install the Hitprobe tag

After you sign up for a free Hitprobe account, you'll go through an onboarding step that will allow you to provide details of the website you want to protect, and walk you through installing a small JavaScript code called the Hitprobe tag.

You'll need to follow the steps to add this tag to your website, either directly, or via Google Tag Manager.

Add the tracking template to ads

Using click tracking for Meta allows Hitprobe to record details of every click, even if the visitor bounces very quickly before the page loads. To learn how to add the tracking template to your ads, follow these instructions.

Set up audience exclusion

Follow the steps to set up audience exclusion for Meta.

If you prefer, you can follow our visual walkthrough instead. Go to Manage site > Ad networks > Meta Ads and click the label next to Audience blocking. Use the controls to move between the steps.

Full documentation

For more detail, you can also refer to our full Meta channel documentation. Remember, we're here to help too if you get stuck.

Learn more