Click fraud blocking

Hitprobe's multi-layered approach to blocking click fraud delivers higher success rates compared to traditional methods that rely solely on IP blocks.

Every plan can access our full range of blocking vectors

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IP & network blocking

Adds bad IPs or networks to Google's IP exclusion lists within seconds of identification.

Audience pixel blocking

Add devices to exclusion audience lists for Google and Meta to prevent the user from seeing the ad again.

A view of the Hitprobe interface showing a smart rule flagging up an anonymous visitor.

Domain name blocking

Checks the quality and history of referrer domains and adds poor quality referrers to Google's placement exclusions list.

Allowlisting

Add IP addresses or networks to allowlists to ensure they are never blocked.

Go beyond the block

Even after immediate threats have been blocked, explore our click fraud analytics to check which marketing sources are performing, and where you're getting the highest quality traffic from. Adjust your campaigns and optimize towards the cleanest sources.

Scheduled reports

Set up regular CSV exports of your data. Import this data into other software or simply review it periodically.

First class Google Tag Manager support

Google Tag Manager is a free tool that allows you to easily manage and deploy marketing tags (snippets of code) on your website or mobile app without modifying the code directly.

Use GTM to deploy the Hitprobe tag, and then use Tag Manager's datalayer events to trigger other tags when a visit is blocked. For example, add the visit to any audience exclusion list, or prevent other actions in the page.