Click fraud glossary

A VPN (Virtual Private Network) is an online service that masks your real internet location by routing your connection through a remote server. For click fraud protection, VPNs can help detect suspicious traffic sources by allowing you to view your website's analytics from different global locations and identify potential fraudulent click patterns.

Web scraping is a technique where automated tools extract data from websites, often without the site owner's permission. For advertisers, this can mean bots harvesting information to generate fake clicks or create misleading traffic, potentially draining ad budgets and skewing performance metrics with invalid, fraudulent interactions.