Affiliate fraud left unchecked can bleed budgets dry - fake signups, spoofed UTMs, and shady payouts that look legit on the surface, till you dig a little deeper. In this article, we unpack how it works, why UTM tracking alone isn’t enough, and how Hitprobe shuts it down before your ROI takes the ultimate hit.

In this article, we uncover the silent threat hiding in your funnel: fake account creation. From bots farming free trials to repeat offenders rinsing your "new user" offers, fake signups aren't just annoying - they're costing you real money, skewing your metrics, and draining your ad budget.

Promo code abuse could be draining your margins without you even knowing. In this article, we break down how it happens, who’s doing it, and how Hitprobe helps you spot and stop it before it gets out of hand.

TikTok Ads moves fast, and if your creative doesn’t move with it, your budget will vanish without any real engagement. This isn’t a set-and-forget channel, it’s a creator-first, trend-driven platform where smart strategy wins every time. Here’s how to survive the scroll and turn chaos into conversions.

In this article, we’re breaking down CLTV (Customer lifetime value). We'll cover what it means, why it’s a game-changer, and how to calculate it without the guesswork. Because if you don’t know what a customer’s really worth, how can you scale with confidence?

In this article, we break down what paid search really is, how it works, what makes it tick, and why it’s one of the most powerful tools in digital marketing when used strategically.

Every great ad starts with one thing: a campaign built with intent. It’s your strategies HQ, the place where goals get set and if you get it right, everything just clicks. In this article we break it all down.

In this article, we’re breaking down why your paid ads aren’t converting, even when the clicks keep rolling in. We’ll cover what “not converting” really means, the common culprits behind post-click drop off, and the fixes that actually move the needle. Because if you’re spending money but not seeing results, it’s not just frustrating...it’s unsustainable.

Microsoft Ads is way more than just Bing. With ad placements across LinkedIn, Outlook, Xbox, & beyond, it’s a high-ROI, privacy-friendly platform that’s built for the smarter marketer. Ready to stretch your ad budget and reach users at the right moment? Here’s why you should be using Microsoft Ads in 2025.

Looking to crush your marketing goals? Discover how understanding conversions and events can unlock the full potential of your campaigns and supercharge your success! Get ready to optimize like a pro.

In this article, we’re showing you how testing ad variations can supercharge your performance and skyrocket your ROAS. Unlock the power of data-driven insights and make every click count!

In this article, we break down how to figure out what you should be paying per click, so you’re not just throwing cash at ads and hoping for the best. It’s simple, clear, and includes real examples to help you spend smarter.

In this article, we’re diving into click attribution - your key to figuring out which ads actually pull their weight. It’s time to stop guessing and start crediting what truly converts.

In this article, we dive into the do’s and dont's of PPC, uncovering common pitfalls and practical solutions to help you avoid costly mistakes and maximize your ad spend.

In this article, we're covering the basics of all things PPC bidding, so you can kick start your online paid marketing activities the right way. We're talking efficient, strategic, and cost-effective.

In this article, we’re exploring indirect marketing, the strategy that helps brands grow organically without relying on ads. From content and SEO to PR and social media, discover how to attract, engage, and convert customers naturally - just like top brands do!

In this article, we break down what growth hacking really means beyond the buzzword. You'll learn what works (and what doesn’t), how top brands hacked their way to success, and the key metrics that actually matter. Ready to grow smarter?

In this article, we explore the key differences between invalid clicks & the more malicious click fraud, providing you with essential insights into why and how these issues occur, plus, we’ll share key takeaways to help protect your ad budget & ensure your analytics stay accurate.

In this article, we’re diving into bounced traffic - the metric no one wants to see. We’ll explain what it is, how it impacts your site’s analytics, and share tips on how to reduce it.

In this article, we cover the impending doom of cookies and why JavaScript tag tracking is the future. With privacy laws tightening and cookies slowly becoming obsolete, JavaScript tags offer real-time, accurate data across devices - no pop-ups, no hassle.

Paid ads are only worth it if they make you money. That’s where ROAS (Return on Ad Spend) comes in. In this article, we’ll cover what ROAS is, how to calculate and optimize it, and how to protect your efforts with click fraud software.

In this article, we break down the YouTube ad types available in 2025, as well as their costs, benefits, and targeting strategies to help you maximize results to get the best out of your ad campaigns.

Paid ads can drive instant traffic and conversions, but maximizing your ROI requires smart strategy and tracking. This guide covers the best platforms, optimization tips, and how to measure success like a pro.

In this article, we’re deep diving into ROI (Return on Investment), what it is, why it matters, and how to track it like a pro. Because in digital marketing, if you're not measuring your ROI, how are you making data driven decisions?