In this article, we’re breaking down CLTV (Customer lifetime value). We'll cover what it means, why it’s a game-changer, and how to calculate it without the guesswork. Because if you don’t know what a customer’s really worth, how can you scale with confidence?

We've just rolled out our new saved filter feature that makes digging into your data faster, easier and way more flexible (and you can share with your team too!).

In this article, we break down what paid search really is, how it works, what makes it tick, and why it’s one of the most powerful tools in digital marketing when used strategically.